Marketplace
Built by brokers. Powered by people.
The Get Fair Dairy Marketplace puts your bids and offers in front of the counterparties actually in that product — in a minute, not a morning of phone calls. And when a deal needs more than that, your broker is already on it.
Some trades need speed. Others need judgement.
Dairy trading has run through brokers for a long time, and in recent years several initiatives have set out to digitalise it. The Marketplace was built by brokers, to support the process that took dairy trading to the professional standard it already works at. Nothing about that process was broken. It was carrying more than a desk and a telephone could hold.
The standard business
Most of what this market trades is a known product, a known specification, a price and a period. That should be quick. A position takes a minute to publish and reaches the counterparties who are actually in that product — including ones nobody would have thought to call that morning. That is what it is for: liquidity, in the plain sense of more positions in front of more of the right people, more often, and a lower step into the market for anyone who wants in.
The difficult ones
The other half of the trade is not standard and never will be. An awkward specification, a destination with its own paperwork, a seller who will only move at one level. Those are worked by a broker, on the phone, the way they always have been. What the Marketplace adds is reach: the position goes in front of more of the market, and more of it answers — a level, a counter, a reason it does not fit. The judgement stays with the broker. The picture they work from gets bigger.
Those two halves turn the same wheel. The more of the market that works through the platform, the more the desk sees — and the brokers give the technology the deals, the judgement and the corrections that keep it worth opening.
The technology boosts the brokers, and the brokers boost the technology.
How the GFD Marketplace helps you
Publish your needs
Buying or selling? Create a bid or offer within minutes, using a template Twan has set up for you. Then let the order work for as long as you like, and get on with everything else your company needs from you that day.
Receive feedback
If someone is interested, their counter on your bid or offer arrives directly in your inbox. Or a trade confirmation does, with everything relevant about who is on the other side of it.
Stay organised
Every deal visible in one system. Know which are still to be executed and which are live, and talk to your counterpart through the platform when you need to. Everything you need to know about your trading partner is right there.
Trade with confidence
Every counterparty here is vetted, reliable and familiar with the Get Fair Dairy values. And if you want to know more about who is on the other side, our brokers already do. Our network should be just as reliable as our brokers.
Designed by people who know the flow of dairy commodity trading.
The Marketplace wasn't designed by software engineers trying to understand dairy trading. It was designed by brokers who live the market every day.
Every workflow, every button, every notification exists because it solves a real problem met during an actual negotiation. That is why it feels natural to use — it reflects the way dairy trading already works.
Three simple steps.
- 01
Request access
Tell us about your business — we want to know what it actually needs. We activate your account and configure the products that matter to you. Within days you are set up and into the Get Fair Dairy network.
- 02
Publish your bids or offers
Buying, selling, or simply starting by looking. Create a bid or offer within minutes, and the Marketplace starts working for you straight away.
- 03
Start trading
Receive responses through the Marketplace. Need advice, another supplier, another buyer, or someone to negotiate? That is where your broker comes in.
Your Marketplace broker
Behind every account is a real person.
Twan helps you publish positions, answers questions, connects buyers and sellers, and supports negotiations from the first conversation until the trade is done.
The Marketplace makes everything faster. Twan makes everything easier.
Schedule a callQuestions
- Is the Marketplace free?
- Creating an account is free. Brokerage is charged only when a transaction is successfully completed.
- Can I still trade by phone?
- Absolutely. Many customers combine traditional brokerage with the Marketplace and use whichever suits the situation.
- Who can join?
- Professional dairy companies active in the European dairy markets. Every account is reviewed before it is activated.
- How quickly can I start?
- Most companies are ready within one business day.
Ready to trade smarter?
Join a growing network of professional dairy companies using technology where it helps and people where it matters.
Talk to Twan